Product Manager, Apple Watch
Apple
Product
Cupertino, CA, USA
USD 141,800-258,600 / year + Equity
Posted on Feb 26, 2026
As a member of our Worldwide Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features and advanced technology into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.
At Apple, we combine product management, product development, and product marketing responsibilities into a single, cross functional Product Manager role that collaborates with design, engineering, operations, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization. We are currently seeking a dynamic, successful product marketing professional to join the Apple Watch Product Marketing group. You will be part of the team helping define and market new products and features including Apple Watch SE, the portfolio of bands for Apple Watch, as well as helping Apple continue to lead in the smartwatch, wearable, fitness, and health categories. This includes working both inbound and outbound to drive the development, introduction, and lifecycle of features and technologies. We are looking for a passionate person to join this amazing team and if you feel this is you, we'd love to hear from you.
- Work in a global cross-functional team with hardware and software engineering, industrial and product design, marketing communications, and public relations through the complete product development process.
- Evaluate new technologies and make recommendations for future products. Collect global customer, developer, and partner requirements for new products. Manage trade-offs involving features, schedule, line positioning, and lifecycle management.
- Discern new product development opportunities while contributing to the development of the overall Apple Watch product line strategy.
- Possess expert knowledge of competitive products and market trends. Communicate and position the product in context of the competitive landscape.
- Define product positioning and key product messages. Work with marketing communications and PR on the development of product launch activities, press releases, and marketing materials.
- Travel the world as the ambassador for Apple Watch attending trade shows, customer visits, and press briefings.
- Closely follow emerging technology, consumer and societal trends and recommend how products will fit into those emerging trends.
- 4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch.
- Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities.
- Recent experience within the last 3 years in one or more of the following product segments: consumer electronics, smart watch/wearables/fitness/health industries, and/or adjacent consumer hardware, software, or operating systems experience.
- Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking, crafting a compelling product story, and maintaining composure under pressure.
- 7+ years of experience in product management and/or product marketing
- Skilled with press, media, and influencers.
- A self-starter who is dedicated and demonstrates creative and critical thinking abilities.
- You can balance multiple projects and thrive in a fast paced and dynamic environment.
- Well-versed formulating product messaging including creating and delivering outbound marketing.
- Strong oral and written communication skills, as well as shown success as a product spokesperson on a national or global level.
- Ability to travel domestically and internationally a few times a year.
- Bachelor’s and/ or master’s degree, or MBA preferred.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.