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Creative Content Lead, Today at Apple Digital

Apple

Culver City, CA, USA

USD 139,800-260,800 / year + Equity

Posted on May 19, 2026

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. Seeking an innovative video content expert to be the Creative Content Lead for REMM. This role sits at the intersection of design, education, and experience, turning new ideas into remarkable digital content. You will lead the hands-on creation of video, collaborating with creative and cross-functional teams worldwide. This requires 10+ years of experience in video direction and team leadership, with a passion for exploring new technologies like AI to create exceptional customer experiences.

As a Creative Content Lead, you will be a key player in shaping our digital presence. This role requires a leader who combines strategic thinking with a passion for craft, operating across the full creative lifecycle to produce world-class digital content that honors Apple's history of design excellence.

Set the creative and art direction for digital video content across all platforms, driving the process from concept to final execution.
Develop and execute integrated retail experiences, including Today at Apple Digital content and connect them with immersive in-store activations.
Lead the vision for social-first content, leveraging AI and staying at the forefront of platform technology and cultural trends across paid and earned channels.
Be an expert in and have deep understanding of the current state of learning content on both In-store learning and learning content on social platforms.
Drive our creative strategy by prototyping innovative digital content and leading its development for key projects, delivering creative excellence on schedule and at scale across multiple languages and global markets.
This is a hands-on role. You have deep expertise & understand the video content creation process end to end. Must have ability to direct video content, work with an agency, lead a creative team, give creative direction on set and in the edit room.
Present creative concepts to senior leadership and collaborate with designers, writers, content makers & project managers to produce the highest quality work.

10+ years experience in video content with strong conceptual and problem-solving skills.
Portfolio demonstrating ability to direct video content, lead a team, give creative direction, understand nuances of video capture, video editing. Have deep knowledge of Apple’s ecosystem and it’s creative tools.
Fluency in creative software and deep knowledge of AI and emerging technologies
Strong communicator with exceptional presentation skills, able to articulate ideas with clarity, engage in healthy debate, and accept directional feedback up and down a creative organization
Drive collaboration cross functionally - build relationships, rapport and credibility within the creative community, senior leadership and executive team.
Bachelor's degree in Design or equivalent experience

Direct innovative and inspiring content that meet the requirements outlined in the brief.
Proven ability to lead projects from concept to final delivery. This includes hands-on direction of video content, guiding creative teams and vendors, and providing detailed feedback to ensure innovative, high-quality work.
Excellent communication and presentation skills to build rapport with stakeholders, senior leadership, and executive teams. Ability to drive collaboration and articulate creative solutions effectively.
A self-directed and resourceful attitude with a passion for staying ahead of industry trends and new technologies. Eager to take creative risks and foster a team culture of experimentation, collaboration, learning, and innovation.
In-depth knowledge of all steps required in the content creation process, including effectively and efficiently staffing projects, understanding how to incorporate new AI work flows, providing communication and creative direction, and giving timely and helpful feedback to improve creative solutions.
Strong design skills with high attention to detail and the ability to guide, evaluate and redirect work to achieve creative excellence.
Conduct regular reviews of creative work with key stakeholders, driving the conversation for creative solutions and ensuring work aligns with other projects within Apples Design community.
Stay on top of industry trends, new technologies, and market insights to keep creative efforts relevant and competitive.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,800 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

See more open positions at Apple

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Creative Content Lead, Today at Apple Digital

NOLAvate Black is a 501(c)(3) non profit organization and talent incubator that exists to bridge the digital divide through initiatives that promote employability, retention, and advancement in tech for underrepresented talent in the technology industry.​

NOLAvate Black is a 501(c)(3) non profit organization and talent incubator that exists to bridge the digital divide through initiatives that promote employability, retention, and advancement in tech for underrepresented talent in the technology industry.