Are you a savvy digital marketer with a keen eye for detail and a passion for driving social media success? We're seeking a dynamic Social Media Analyst to join our team and take charge of managing a diverse portfolio of 25-30 social media accounts. As a key player in our digital advertising strategy, you'll collaborate with Account Managers to craft compelling campaigns, manage budgets, and ensure all deadlines are not just met but exceeded. Job Responsibilities: -
Build paid social campaigns across various channels that align with client(s) overarching goals and strategy -
Budget management of social media campaigns; following pacing protocols set -
Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines -
Maintain a high attention to ad copy, logos, graphics, budget, and scope of work. -
Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. -
Demonstrate a deep understanding of inventory feeds and utilization. -
Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics. -
Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance. -
Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations. -
Log activities regarding updates to accounts throughout the month. -
Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content. -
Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation. -
Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients. -
Conduct A/B testing to enhance social media strategies continually. -
Maintain Google Analytics Certification and Meta Certifications. -
Engage in Facebook Blueprint courses to stay updated on policies and trends. Required Qualifications: -
2-3 years experience in Facebook Ads Manager -
Experience in platforms such as Photoshop, Canva, Google Analytics, etc. -
Strong understanding of digital marketing best practices -
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. -
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. -
High attention to detail with the ability to manage multiple projects simultaneously. -
Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) Preferred Qualifications: -
Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience -
Experience in LinkedIn, Tiktok, Twitter Ad Management -
Meta Blueprint Certified in Media Buying or Media Planning -
Experience in automotive, medical, legal and/or e-commerce verticals -
Agency experience -
Paid Media Experience (Search or Display), a plus
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