Job Description:
A Senior Programmatic Analyst will manage a portfolio of key accounts in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).
Job Responsibilities: - Manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to:
- Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.
- Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.
- Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.
- Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
- Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
- Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
- Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks
- Generate regular reports to monitor campaign performance and communicate key insights to clients.
- Analyze large data sets to provide actionable insights and client-facing reports.
- Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.
- Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.
- Provide oversight and troubleshooting support for programmatic accounts.
- Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.
- Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.
- Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.
- Other duties may be assigned
Required Qualifications: - Minimum 3 years of experience with Programmatic campaign management
- Minimum 2 years with Connected TV management
- Experience and strong understanding of programmatic advertising.
- Experience and strong understanding of Connected TV advertising
- Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt
- Ability to analyze data sets and identify trends based on industry KPIs.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
- Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.
- Excellent time-management and organizational skills
- Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
- Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.
- Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.
- Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.
- Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.
Preferred Qualifications: - Google certifications (Google Analytics, Google Ads)
- Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
- Experience with paid search, paid social media, or CTV
- Experience in automotive, legal, and/or medical verticals
- Strong understanding of advertising and marketing principles, particularly for online audiences
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