Business Development Manager - Sports Marketing
Keywords Studios
At Keywords, we are using our passion for games, technology and media to create a global services platform for video games and beyond. Our aim is to become the “go to” provider of technical services.
We enable leading content creators and publishers to leverage our expertise and capacity across the lifecycle of interactive content. In so doing we empower our clients to remain lean and agile, and to focus on creating the most engaging experiences.
Keywords is trusted and relied upon by many of the world’s leading video game companies to work alongside them during concept, development and live operations by leveraging the breadth and depth of our industry leading service lines every step of the way. www.keywordsstudios.com
Keywords Studios is seeking a results-driven Business Development Manager to accelerate the growth of our Engage service line across North America. Reporting to the Head of BD, you will be responsible for identifying, prospecting, and closing high-value creative and marketing partnerships with major Sports clients, including professional leagues, franchises, sports broadcasters, and global athletic brands.
The ideal candidate possesses a deep network within the Sports industry and an expert ability to articulate our "Engage" value proposition: delivering world-class creative marketing, social strategy, and fan engagement solutions through our integrated global network of specialized agencies.
Key Responsibilities
- Revenue Generation: Drive new business growth by identifying and securing multi-service creative and marketing contracts within the Sports sector.
- Strategic Prospecting: Build and maintain a robust pipeline of Tier-1 clients, focusing on marketing and digital / social directors within major sports leagues (e.g., NFL, NBA, MLB, MLS), international federations, athletes and sports-centric streaming platforms.
- Solution Selling: Articulate the full suite of "Engage" services—including Creative Production (hype reels, broadcast graphics, digital content), Social & Influencer Marketing, PR & Outreach, and Strategy & Insight.
- Pitch Leadership: Lead the end-to-end sales process, from initial outreach and chemistry meetings to complex RFP responses and final contract negotiations.
- Integrated Collaboration: Work closely with our internal network of specialized service providers to craft bespoke, integrated solutions for global sports brands and organizations.
- Market Intelligence: Stay ahead of industry trends in digital sports marketing, fan monetization, and athlete-led content to position Keywords as an innovative, essential partner.
- CRM Management: Maintain meticulous records of sales activity and forecasting within Salesforce to ensure transparency across the global BD team.